Menu ENN Search

Global trends and patterns of commercial milk-based formula sales

Research snapshot1

The marketing of infant/child milk-based formulas (MF) contributes to sub-optimal breast-feeding and adversely affects child and maternal health outcomes globally. However, little is known about recent changes in MF markets. This study describes contemporary trends and patterns of MF sales at global, country and regional levels.

The authors carried out a descriptive study of trends and patterns in MF sales volume per infant/child for the years 2008-2013 and projections to 2018. Data were extracted from the Euromonitor Passport Global Market Information database. Data from 80 countries were available, categorised by World Bank income brackets: 15 lower-middle income countries (LMICs); 6 upper-middle income countries (UMICs); and 39 high-income countries (HICs). These data represent 280,220,000 infants and young children aged 0-36 months in 2013. MF categories included total (for ages 0-36 months); infant (0-6 months); follow-up (7-12 months); toddler (13-36 months); and special (0-6 months).

Results of the study show that between 2008 and 2013, world total MF sales grew by 40·8%, from 5·5 to 7·8kg per infant/child/year, a ?gure predicted to increase to 10·8kg by 2018. Growth was most rapid in East Asia, particularly China, Indonesia, Thailand and Vietnam, and was led by the infant and follow-up formula categories. Sales volume per infant/child was positively associated with country income level, although there was wide variability between countries.

This indicates that a global, population-level infant and young child feeding (IYCF) transition towards diets higher in MF is not only well underway but is expected to continue, and at a rapid pace in some regions and countries. The observed increase in MF sales raises serious concerns for global child and maternal health, particularly in East Asia, and calls into question the ef?cacy of current regulatory regimes designed to protect and promote optimal IYCF.


Footnotes

1Baker P, Smith J, Salmon L, Friel S, Kent G, Iellamo A, Dadhich JP, Renfrew M (2016). Global trends and patterns of commercial milk-based formula sales: is an unprecedented infant and young child feeding transition underway? Public Health Nutrition, 20 (1), pp165-173.


 

More like this

FEX: Why invest and what it will take to improve breastfeeding practices?

Summary of research1 Location: Global What we know: Global breastfeeding rates remain far below international targets, commitment to breastfeeding in terms of policy and...

FEX: Growth faltering in rural Gambian children after four decades of interventions: a retrospective cohort study

Summary of Research1 Nabwera HM, Fulford AJ, Moore SE and Prentice AM. (2017). Growth faltering in rural Gambian children after four decades of interventions: a retrospective...

FEX: Save the Children’s IYCF-E Rapid Response in Croatia

By Isabelle Modigell, Christine Fernandes and Megan Gayford Isabelle Modigell is the IYCF-E Adviser for the Technical Rapid Response Team (Tech RRT) at Save the Children. She...

FEX: ENN’s perspective on the nutrition response in the Syria crisis

By Carmel Dolan, Marie McGrath and Jeremy Shoham Unless otherwise stated, referenced articles feature in Field Exchange 48. While the ENN's role is first and foremost to...

FEX: Experiences and challenges of programming in Northern Syria

By Emma Littledike and Claire Beck Emma Littledike has been the Health and Nutrition Manager for World Vision International on the Northern Syria response since September...

en-net: Use of half strength infant formula instead of F75 Formula

Hi All I am currently working as a Dietitian Advisor to the Samoan NHS. A current practice in the Paediatric ward for infants ranging from about 6 months to 2 years,...

FEX: Draft Guidelines for the Marketing of Ready to Use Supplemental Foods for Children

In the absence of guidelines to govern the marketing of ready to use supplemental foods (RUSFs), members of the UNSCN NGO/CSO constituency drafted a guidance to specifically...

FEX: Appropriateness of Replacement Milks in South Africa

Summary of published paper1 Feeding recommendations for infants of HIV-infected mothers in developing countries remain controversial. The World Health Organisation (WHO)...

FEX: Management of acute malnutrition in infants less than six months in a South Sudanese refugee population in Ethiopia

By Mary T Murphy, Kassahun Abebe, Sinead O'Mahony, Hatty Barthorp & Chris Andert Sinead O'Mahony is a nutrition advisor at GOAL's HQ. She has both a research and operational...

FEX: Emerging cases of malnutrition amongst IDPs in Tal Abyad district, Syria

By Maartje Hoetjes, Wendy Rhymer, Lea Matasci-Phelippeau, Saskia van der Kam Maartje Hoetjes is a Medical member of the MSF emergency team, currently working in South Sudan....

FEX: Cost of the Diet – novel approach to estimate affordability of a nutritious diet

A woman cooking at home in Tanzania By Abigail Perry, Save the Children UK Abigail Perry currently works for Save the Children UK as a nutrition adviser based in London,...

FEX: Counselling on infant feeding choice: Some practical realities from South Africa

By Tanya Doherty (pictured), Mickey Chopra and Mike Colvin Tanya is currently a senior scientist at the Health Systems Trust and Medical Research Council in Capetown, South...

FEX: Artificial feeding in emergencies: experiences from the ongoing Syrian crisis

By Suzanne Mboya Suzanne Mboya is a consultant nutritionist. In 2014 she completed a sixth month mission supporting the Syrian crisis IYCF-E response through a partnership...

en-net: Abdominal enlargement for SAM patients treated in ITC

Hi! we recently gathered In patient Therapeutic Care Centers in our Region who had been established for a year or more. They had case presentations and sharing of...

FEX: Adequacy of Replacement Milks for Infants of HIV-Infected Mothers

Summary of published research1 Feeding recommendations for infants of infected HIV-mothers in developing countries remain controversial. As HIV can be transmitted to the infant...

FEX: Editorial

This rather large issue of Field Exchange has a typically wide range of material from field practitioners and researchers. Some examples of innovative practice include an...

en-net: Which quantity of infant formula for SAM <6m?

Following the 2013 WHO guidelines "Updates on the management of severe acute malnutrition in infants and children": " for infants with severe acute malnutrition but no oedema,...

FEX: Infant Feeding Alternatives for HIV Positive Mothers in Kenya

By Tom Oguta, Abiud Omwega and Jaswant Sehmi Tom Oguta is currently a PhD student of Nutrition at the University of Nairobi. He has worked as a Research Officer at KIRDI...

FEX: Study on hygiene practices and market chain of milk and milk products in Somalia

By Susan Momanyi and Andreas Jenet Susan Momanyi joined Vétérinaires Sans Frontières (VSF) as a nutritionist in 2009 and has been working with fresh food vouchers in South...

FEX: Livelihood assessment approaches in emergencies

A paper and recently summarised editorial1,2 Violations of the International Code of Marketing of Breastmilk Substitutes have been previously reported in Field Exchange3. A...

Close

Reference this page

Global trends and patterns of commercial milk-based formula sales. Field Exchange 55, July 2017. p17. www.ennonline.net/fex/55/globaltrendsandpatterns